If you start writing and submitting freelance articles, you may have opportunities to add links to related information. If you are also a blogger or run a website, you can use this to increase the traffic to your outside work with visitors you already know will be interested in the subject matter you are talking about. If your blog has business aspects, this could increase interest in your skills and products. If you do affiliate work, it will also increase the number of people who may take an interest in those other aspects of your pages.
When adding links to articles that you submit to various services, be careful to pay attention to the guidelines. They will differ from publisher to publisher. You should try to make sure that your links in general are related to the subject matter of your article. Many publisher's and clients don't want articles that sound like a sales pitch, but don't mind you sharing other content if it is relevant.
For instance, I play piano and write songs, and have developed a blog of notes for musicians and music lovers. You can find it at http://nicolettesmusicnotes.blogspot.com . When I write articles about piano, songwriting or music theory, I take it as an opportunity to lead people back to my personal work outside the sites I submit articles to.
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